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Give your sales team the drive and determination to succeed

For a sales team to deliver superior results they need to have the right personal skills and mindset. To ensure their output and performance is at its best, they need the support of a strong, focused leader to drive them forward.

To lead a high performing sales team effectively requires key qualities and the ability to implement and emphasize certain traits within the team. The seven traits below form the infrastructure of a high performing team.

Alignment

A winning sales team will be working towards a shared purpose. They will have a good understanding of where the company is heading and what they are trying to achieve together as a team. By working together, collectively, to reach their shared goal, they will gain the strength needed to perform strongly as a team.

Communication

The team will have strong communication skills. Regular meetings and discussions will ensure they understand how they are performing, if there are any areas of weakness and where improvements need to be made.

Problem solving

There needs to be an infrastructure in place so that problems can be solved in a structured way. With a problem solving culture in place, the team will be able to work collaboratively to harness their skills and knowledge, drive improvements in performance and provide superior results.

Innovation

Innovative sales strategies and a high level of creative thinking must exist within the team for their performance to be sustainable.

Responsive

The sales team should exhibit a high level of agility and flexibility. This will enable them to respond to and embrace change, new initiatives or ideas rapidly and without hesitation.

Strong leadership

To lead a team to success, regardless of the situation or challenges they are facing, requires a strong leader. They need to be intuitive and understand the combination of factors it takes to lead a high performing team. They will constantly develop themselves to ensure that they can keep the team performing at its peak.

Empowerment

They have the skills, resources and authority to make decisions. They have the full support of the management team and are responsible and accountable for the outcomes of their actions.

To ensure your sales team is performing at its peak, harness their skills and knowledge.

Training is available which looks at the infrastructure of high performance teams, both from a physical and mental viewpoint, and how to replicate this in the workplace with the right tools and techniques. See our training pages here.

About the author

Richard Reid

Renowned coaching and psychological consultant – psychology expert, coach, media spokesperson, keynote psychology speaker, and author.
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