Employer Value Proposition – how an EVP programme can help you recruit (and retain) the right people
What is an employer value proposition (EVP)?
More and more it is the talented job-seeker that has the upper hand over the potential employer. Employers must work harder than ever to appeal to the skilled worker.
And with talent in short supply, the employer value proposition has become an essential tool in an organisation’s recruitment arsenal.
Creating the right employer value proposition (EVP for short) is the key to attracting the right people. Why should someone work for you rather than one of your competitors? How do you make your company stand out and attract the best talent?
The term employer value proposition is interchangeable, and can be referred to as employee value proposition and employer brand proposition.
Why is an employer value proposition important?
The right EVP can seem a little like the search for the Holy Grail, a push-pull between what you are prepared to offer as a company and what the potential employee is willing to accept.
This is where we can help. We know every business has different needs and circumstances, and that’s why we’ll work closely with you to ensure you’re offering an EVP programme that works for your business whilst appealing to the right calibre of people.
Your organisation’s EVP is often one of the first touch points for a potential candidate. It can speak volumes as to what the business stands for: what its values are; what its culture is; and whether it’s the right employer. An EVP is not an afterthought, it is a key recruitment tool as well as an essential marketing tool. Your EVP should be linked closely to the organisation’s branding strategy as it needs to reflect who your business is.
How to create the right EVP for your business
The right EVP can seem a little like the search for the Holy Grail, a push-pull between what you are prepared to offer as a company and what the potential employee is willing to accept.
At Pinnacle Wellbeing Plus we will work with you to create an EVP that works for your organisation. We will help you evaluate your current offering and examine what combination of factors will best appeal to potential candidates.
Employees are looking for a range of benefits and work-culture dynamics, including a good work-life balance, challenging work, career progression, and good levels of pay. These benefits need to be tailored to meet the needs of the employees you are looking to attract, as well as keeping inline with your organisation’s ethos and strategy. It is important to remember that an EVP must constantly evolve and develop in order to attract the best candidates.
We also recognise the importance of cultural intelligence within an EVP. An organisation that is culturally aware is an organisation where everyone is working and relating effectively with those who are from a different background to you. Navigating cultural differences with proficiency, recognising bias in order to remove barriers, and demonstrating that your organisation promotes positive cross-cultural interactions, are all key.
A good EVP will help you to retain staff as well as recruit. An EVP reflects the business’ ethos and culture will, in turn, lead to higher levels of employee engagement, lower turnover rates, and greater productivity.
What does a good EVP look like?
A good EVP will look to:
- Represent your company’s ethos and culture
- Attract and retain the best talent
- Demonstrate your organisation’s cultural intelligence for inclusive leadership
- Showcase your organisation’s brand, its market positioning, and future growth
- Set apart and differentiate your business from its competitors
- Appeal to the candidates’ values, beliefs, needs and wants
- Tap into the current job market zeitgeist ensuring your business is relevant and engaging to the right candidates
- Evolve and develop your EVP to keep attracting the right candidates
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