Client Profile
Company: Global Finance Corp
Industry: Financial Services
Issue: Difficulty attracting and retaining top talent
Background
Global Finance Corp struggled with high turnover rates and difficulty attracting top talent due to a weak Employee Value Proposition (EVP).
Approach
- EVP Assessment: Conducted an EVP assessment to understand the current perception and identify gaps.
- Competitive Analysis: Analyzed competitors’ EVPs to identify differentiators.
- Strategy Development: Developed a robust EVP strategy highlighting unique benefits such as career development opportunities, work-life balance initiatives, and company culture.
- Communication Plan: Created a communication plan to promote the new EVP internally and externally effectively.
Outcome
The revamped EVP led to a substantial 25% increase in job applications from high-quality candidates and a significant reduction in employee turnover. This success reassures the effectiveness of the EVP strategy.
