Case Study 9: Improving Employee Value Proposition for a Multinational Tech Firm

Client Profile

Company: Multinational Tech Firm

Industry: Technology

Employees: 100,000+

Locations: Global

Background

A multinational tech firm faced high turnover rates and difficulty attracting top talent due to a weak Employee Value Proposition (EVP). The company engaged Pinnacle Wellbeing to revamp its EVP to better meet the needs and expectations of a global workforce.

Approach

1. EVP Assessment: Conducted an in-depth analysis of the current EVP, including employee surveys, competitive benchmarking, and focus groups.
2. Strategic EVP Redesign: Redefined the EVP to reflect the company’s strengths and opportunities, emphasising career development, work-life balance, and a supportive work environment.
3. Global Communication Campaign: Launched a global communication campaign to effectively convey the new EVP to current and prospective employees through various channels, including social media, company website, and internal newsletters.
4. Talent Management Programs: Developed and implemented programs focusing on professional growth, mentoring, and recognition to support the new EVP.
5. Feedback and Adjustment: Established a feedback loop to continuously assess and refine the EVP based on employee feedback and market trends.

Outcome

The tech firm saw a marked reduction in turnover rates and a significant increase in the quality of job applicants. The enhanced EVP helped the company attract and retain top talent, leading to sustained innovation and business growth.